Top 20 Frequently Asked Questions About Lumi Media Group's Backpack Advertising
Discover everything you need to know about our innovative mobile advertising solution that brings your brand directly to high-traffic areas.
What Is Backpack Advertising?
Backpack advertising involves a walking representative wearing a backpack-mounted digital screen that displays your commercial as they move through high traffic areas.
Our reps walk through beaches, boardwalks, large public parks, outside event centers, and near local attractions 4wherever foot traffic is strong and consistent.
1
Ad Duration
Each commercial is 15 to 20 seconds long and loops throughout the day as our rep walks the route.
2
Frequency
Your ad will be part of a loop that plays repeatedly. Depending on the loop size, your ad may play every 2-3 minutes.
3
Sound
Most of the time, ads will play without volume due to public noise regulations, but the screen’s motion and brightness are what attract attention.
How Customers Engage With Your Ad
Each commercial ends with a QR code that leads customers directly to your coupon, offer, menu, or landing page.
BOGO Deals
Buy-one-get-one offers that drive immediate foot traffic to your location
Free Drinks
Complimentary beverage with purchase to increase average ticket size
Limited-Time Discounts
Time-sensitive offers that create urgency for customers to visit
QR-Based Coupons
Digital vouchers redeemable in person that are easy to track
Creating Your Advertisement
Professional Ad Creation
No. Lumi Media Group includes video ad creation with your package4we'll help design and animate a 15-20 second ad that represents your brand.
Using Existing Content
Yes! If you already have a 15-20 second video ad, we can format it to fit our system.
Our team handles all aspects of production to ensure your ad looks professional and captures attention.
We track QR code scans and redemptions, so you'll see real data on how many people engage with your ad.
Operational Details
Will there be competing businesses in the same ad loop? No. We only allow one business per category (e.g., one ice cream shop, one pizza place, etc.) per route.
Campaign Options
Minimum Commitment
Our standard package is a one-week run, but many businesses choose 2-4 weeks for stronger brand recall.
Multi-Location Packages
Yes, we can coordinate routes and ad loops across multiple towns or cities for franchise owners or regional chains.
Ideal Businesses for Backpack Advertising
Getting Started
Contact us to claim your category before a competitor does. We’ll schedule your route and start building your ad immediately.
Contact Us
Reach out to secure your exclusive industry slot for your desired route
Ad Creation
Our team designs your 15-20 second commercial with QR code integration
Campaign Launch
Your ad begins running in high-traffic areas according to your schedule
Track Results
Monitor QR code scans and redemptions to measure campaign effectiveness
The Lumi Media Group Difference
We focus on hyper-local visibility, exclusive industry slots per route, and direct walk-to-door engagement using QR coupons.
Hyper-Local Targeting
Our representatives walk directly where your potential customers are, creating immediate brand awareness in specific geographic areas.
Category Exclusivity
Your business will be the only one of its kind in the ad loop, eliminating direct competition and increasing memorability.
Measurable Results
QR code tracking provides concrete data on engagement, allowing you to calculate precise ROI on your advertising investment.